AC/DC launch own label wine

18 08 2011

AC/DC are launching their own range of beverages



According to the BBC, that is:

They’re selling varieties named after some of their biggest hits, including Highway to Hell cabernet sauvignon, Hells Bells sauvignon blanc and You Shook Me All Night Long muscat.

The group, fronted by brothers Angus and Malcolm Young, have teamed up with Australian winemaker Warburn Estate for the release of AC/DC The Wine.

The range will be available in Australia from Thursday.

The four different bottles will be sold in Woolworths stores across the country.

“We wanted to make sure that AC/DC’s home fan base could have easy access to their rock icons’ wines,” said Steve Donohue, general manager of buying for the Woolworths Liquor Group.

“For us it was a no-brainer to make it available nationally, no-one misses out. This is a worldwide phenomenon and a first in the marketplace.”

Apparently though AC/DC aren’t the first band to launch their own drinks brand. Kiss, The Rolling Stones, Iron Maiden and Whitesnake have all brought out own brand wines as has Madonna.

Never seen any of them for sale. And surprised that UB40 have yet to get there too.




One response

19 08 2011

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